B2B and B2C Sales: What’s the Difference?
B2B (Business-to-Business) and B2C (Business-to-Consumer) sales define the two primary ways businesses engage with their customers. While B2B involves selling products or services between companies, B2C focuses on selling directly to individual consumers. Each sales approach comes with its own unique strategies, processes, challenges, and opportunities. Below, we’ll explore the differences, steps, strategies, and examples…