How to Calculate Customer Acquisition Cost (CAC) for B2B Sales
Navigating the Numbers Behind Every New Customer If you’re a small or medium-sized business owner, entrepreneur, or account executive, you’ve probably heard the term “customer acquisition cost” (CAC) tossed around in sales meetings, investor pitches, or on business podcasts. But what does it really mean, and—more importantly—how do you calculate it for your business, especially…