Overcoming Cold Call Reluctance & Fear: A Friendly Guide to Beat the Nerves
Cold calling can feel nerve-wracking, right? For many salespeople, it’s one of the toughest parts of the job. That hesitation, fear, or anxiety you feel at the thought of picking up the phone to call someone isn’t unusual—it’s a real thing called call reluctance. Call reluctance is a common emotional barrier that makes sales development reps…